Transforming a complex ad platform into a simple no-code tool

Summarized for you

The Create platform simplifies ad campaign management for non-technical users, enabling them to build interactive ads without coding, resulting in a 147% revenue growth year-over-year.

Role in Redesign

I led the UX/UI redesign, focusing on user research, navigation, permissions, and analytics, while mentoring another designer and collaborating with product and engineering teams.

Key Improvements

Implemented a scalable template library, streamlined the creation process, integrated analytics, and established roles and permissions, enhancing teamwork and reducing reporting time by 60%.

Cost Savings

Achieved annual savings of approximately €500K by cutting analytics costs by 95% and improving operational efficiency, including reducing onboarding time by 40%.

Results

Revenue increased from €1.3M to €3.3M, with a 35% boost in project efficiency due to better collaboration and clearer roles among team members.

about the project

Create is the ad campaign platform that brings advertisers and publishers together to build interactive ads without code. It takes the messy parts (templates, collaboration, analytics, reporting) and puts them in one place, so non-technical teams can launch campaigns without depending on developers for every step.

+147%

revenue growth YoY

~€500K

annual savings

+30%

conversion rate

my role

I led the UX/UI redesign from the ground up. This included user research, core navigation, permissions, and the analytics dashboard. I also onboarded and mentored another designer on the project, while working closely with product and engineering to keep everything aligned.

Create interface before redesign overview

Create interface before redesign details

problems to solve

The UI was too technical, which meant non-technical users were constantly getting stuck.
Limited templates forced teams to pay for external tools just to get their work done.
There was no roles or permissions system → teamwork was messy and developers wasted time on routine tasks.
Analytics lived outside the product, making reporting a slow, manual, and expensive process.

Create case study — user interview materials (interviewRi)

Create case study — user interview materials (interviewRu)

my goals

Make the platform actually usable for non-technical people.
Enable smooth teamwork through clear roles and permissions.
Build integrated analytics for faster, transparent reporting.
Cut unnecessary costs and speed up the whole workflow.

Create template library with subgroups for navigation

Brand Lift Study creation with poll setup and answer options

key decisions

Created a scalable template library from 3 to 14 formats and organized them into subgroups so they’re easy to find and reuse.
Simplified the creation flow so users can go from “idea” to “launch” without getting lost in technical complexity.
Built a foundation for teamwork with roles, permissions, and a folder system so teams can manage their own projects without needing a developer for every small change.
Integrated analytics directly into the UI with event tracking and fast exports, making performance transparent and reducing reporting time by 60%.
Supported complex ad formats for CTV and Brand Lift studies, allowing users to handle advanced campaigns inside the same platform.

Format Statistics — related creatives with CTR, attention time, completion rate and impressions

Format Statistics — market overview of formats and performance results

CTV template with location management and QR code generation

the results

Revenue growth: Grew revenue from €1.3M to €3.3M (+147% YoY) while supporting a massive growth in impressions.
Cost savings: Cut analytics costs by 95%, saving roughly €500K every year.
Efficiency: Cut reporting from 5h to 2h (60% faster) and onboarding from 5d to 3d (40% less time).
Team impact: Increased project efficiency by 35% through better collaboration and clearer roles.