Building an Analytics Platform for Contextual Targeting
Network Insights is an analytics platform designed to consolidate data from various sources, improving decision-making for C-levels and teams in Supply, Demand, and Finance.
User Impact
The platform has over 300 monthly active users, significantly reducing reporting time from 2 hours to just 6 minutes.
Design Approach
I led the design process, focusing on user workflows and creating a mobile-friendly interface to enhance accessibility for executives.
Key Features
The platform includes custom segment management, real-time analytics, and a user management system with defined roles to streamline operations.
Results Achieved
Launched 6 new internal tools, leading to increased user engagement and making the platform a vital daily resource rather than just a reporting tool.
about the project
Network Insights was built to get data out of messy spreadsheets and into one place where it’s actually useful. My goal was to make life easier for the C-levels, Supply, Demand and Finance teams, giving them the clarity they need to make quick decisions without the manual grunt work.
6-in-1
platforms combined
300+
monthly active users
2h → 6m
faster reporting
Detailed view of the selected segment showing performance trends and campaign details
my role
I led the design from the ground up. I mapped out how the different teams work to create a structure that makes sense for them. I designed the interface to handle complex data and worked side-by-side with the product manager and engineering to build and ship the platform step by step.
before
after
New Network Insights interface with global map and regional revenue analytics
Updated Network Insights dashboard with new demand, supply and margin metrics providing deeper insight into market performance
Mobile version with optimized dashboards and comments for quick access to analytics on the go
problems to solve
- Data fragmented across multiple internal tools, Odoo, SSPs, and Excel spreadsheets.
- Teams were wasting time manually building the same segments, reports, and site lists over and over.
- It was hard to show value to clients, especially proving exactly where ads ran and confirming that the content was safe.
- Simple things took too long, and tasks like semantic analysis and reporting could drag on for hours.
New comments section for sharing analytics and real-time, enabling top management to track performance and highlight key insights
my goals
- Bring scattered systems together into one place the team can actually trust.
- Turn manual busywork into smooth, automated tools.
- Make the numbers clear so revenue, margin, and profit are easy to understand.
Custom Segment section for creating and managing campaign segments
key decisions
- Avoided the 'mega dashboard' trap by building a set of focused tools instead of one giant system, allowing us to release features faster and scale without breaking things.
- Designed the flows around what people actually do, like building segments or verifying brand safety, rather than just dumping raw data on the screen.
- Cut the chaos with clear roles (Viewer, Creator, Admin) so everyone knows exactly what they own, keeping workflows clean and conflict-free.
- Made a mobile version for quick check-ins, especially for C-levels who needed to track numbers on the go without struggling with complex desktop charts.
User Management section with role configuration, access permissions and member overview
Campaign section with content video analytics and key campaign performance metrics
Inventory section for analyzing top keywords, categories and segments by domain, country and language
the results
- Launched a 6 new internal tools that replaced a mess of different systems and brought everything into one place.
- Reached 300+ active users every month across the company.
- Massive time savings, as creating segments and reports now takes just minutes instead of hours.
- We've seen real engagement with more users and longer sessions proving the platform is a key daily tool instead of just a reporting portal.
IAB Overview section for analyzing content categories and subcategories with view and engagement data
OLV Site List section for managing and optimizing site lists by campaign and performance parameter
Results table after report setup, featuring data export options and flexible filtering by categories and regions
Team
